Unrivaled Novelty Hotels in London

We checked thousands of reviews on and to find the best hotels for your stay
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Della Ganas

Updated: 25 December 2023 · 5 min

Welcome to the vibrant city of London, where history and modernity effortlessly coexist. As you plan your trip, why not consider adding a touch of whimsy to your accommodation experience? Enter the world of novelty hotels in London, where imagination knows no bounds. From enchanting fairytale-themed rooms to quirky and eccentric designs, these unique accommodations offer a delightful escape from the ordinary. Indulge your inner child and embark on a journey of unforgettable memories in the heart of the city.

Lose yourself in the detective's world, as you unwind in beautifully designed rooms adorned with authentic memorabilia. The attention to detail is truly remarkable, making it a haven for fans of Sir Arthur Conan Doyle's iconic character.

Each room is tastefully decorated with elements inspired by Lewis Carroll's beloved tale, from oversized teacups to larger-than-life playing cards. Indulge in themed afternoon teas, admire the whimsical decor, and embrace the spirit of adventure that lies within this wonderful wonderland.

By choosing a novelty hotel in London, you not only secure a comfortable place to rest your head but also create lasting memories that will transport you back to your childhood or favorite stories. Whether you're an avid Sherlock Holmes enthusiast or a lover of Lewis Carroll's imagination, these unique accommodations offer a one-of-a-kind experience that adds an extra layer of magic to your visit to the UK's capital. So go ahead, unleash your inner child, and let London's novelty hotels bring your dreams to life.
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Our Top 10

(Sorted by rating & number of reviews)

1. The Petersham Hotel
2. The Ampersand Hotel
3. Hotel Cafe Royal
4. The Zetter Clerkenwell Hotel
5. Blakes Hotel
6. Georgian House Hotel
7. The Exhibitionist Hotel
8. The Ritz London Hotel
9. The Hoxton, Shoreditch
10. The Hoxton, Holborn Hotel

Quirky Delights - Exploring the Whimsical World of Novelty Hotels London

Check Availability

London
Mar 12, 2026 - Mar 13, 2026

The Petersham Hotel

8.3

Good

(1083 Reviews)

+ 192 photos
Experience a slice of countryside paradise at The Petersham Hotel, set in a stunning Victorian building overlooking the River Thames in Richmond. Surrounded by lush gardens, this boutique hotel offers a peaceful escape just moments away from central London. With its elegant rooms, fine dining, and breathtaking views, The Petersham Hotel is the perfect retreat for those seeking a balance between nature and urban exploration.
Address: Nightingale Lane
Rating: Good 8.3 (1083 Reviews)
Rooms: 61
Price: From 130$

The Ampersand Hotel

8.9

Good

(2719 Reviews)

+ 144 photos
Indulge your curiosity at The Ampersand Hotel, where science and fantasy meet in perfect harmony. Each floor of this boutique luxury hotel in South Kensington is dedicated to a different discipline, including botany, music, geometry, ornithology, and astronomy. The beautifully designed rooms feature whimsical touches, such as telescope-shaped headboards and vintage musical instruments. As guests explore the hotel, they'll discover a captivating blend of art, culture, and scientific inspiration.
Address: 10 Harrington Road
Rating: Good 8.9 (2719 Reviews)
Rooms: 111
Price: From 288$

Fairytales Come to Life - Enchanting Novelty Hotels London

Enter a world of enchantment in this section as we explore novelty hotels in London inspired by timeless fairytales. These hotels provide an escape into magical realms, immersing guests in fairytale settings and creating memories straight out of storybooks.

Hotel Cafe Royal

9.3

Good

(726 Reviews)

+ 479 photos
Experience the allure of a bygone era at Hotel Café Royal, a historic landmark situated in the very heart of London's vibrant West End. This legendary hotel has been welcoming guests since 1865 and has played host to numerous notable figures, including Oscar Wilde and Winston Churchill. With its beautifully restored architectural features and luxurious amenities, Hotel Café Royal offers a glimpse into London's vibrant social and cultural history.
Address: 68 Regent Street
Rating: Good 9.3 (726 Reviews)
Rooms: 160
Price: From 761$

The Zetter Clerkenwell Hotel

8.7

Good

(169 Reviews)

+ 65 photos
Indulge in the perfect blend of luxury and eccentricity at The Zetter Townhouse, Clerkenwell. This Georgian townhouse-turned-hotel offers a quirky and elegant stay, with rooms featuring bold patterns, antique furniture, and a charmingly eclectic mix of decor. Immerse yourself in the vibrant atmosphere of one of London's most creative neighborhoods and let this unique hotel captivate your senses.
Address: 49-50 St John'S Square
Rating: Good 8.7 (169 Reviews)
Rooms: 13
Price: From 549$

Unusual Delights - Discovering Extraordinary Novelty Hotels London

Unleash your sense of adventure in this section as we explore novelty hotels in London that push the boundaries of imagination. These extraordinary accommodations offer unconventional designs, unexpected experiences, and a break from the norm, all while ensuring a comfortable and memorable stay.

Blakes Hotel

9.6

Good

(11 Reviews)

+ 205 photos
Escape into a fairytale world at The Blakes Hotel, an elegant Victorian townhouse in South Kensington. Known for its unique and theatrical design, this boutique hotel offers individually themed rooms, some of which exude a fairytale-like ambiance. From romantic four-poster beds to luxurious drapes and exquisite furnishings, every detail is carefully curated to transport guests into a realm of fantasy and imagination.
Address: 33 Roland Gardens
Rating: Good 9.6 (11 Reviews)
Rooms: 44
Price: From 393$

Georgian House Hotel

7.9

Good

(987 Reviews)

+ 234 photos
Step into the magical world of Hogwarts with a stay at The Georgian House Hotel. Located in the heart of London, this charming boutique hotel offers themed rooms that resemble the iconic dormitories of the Hogwarts School of Witchcraft and Wizardry. From four-poster beds to magical decorations, guests can fully embrace their inner wizard or witch. The unique attention to detail and cozy atmosphere make this hotel a haven for Harry Potter enthusiasts.
Address: 35-39 St. Georges Drive
Rating: Good 7.9 (987 Reviews)
Rooms: 59
Price: From 176$

Unforgettable Experiences - Exceptional Novelty Hotels London

In this final section, we showcase novelty hotels in London that go beyond thematic design, offering exceptional experiences and amenities. From rooftop gardens to immersive art installations, prepare to be amazed by the inventive offerings of these extraordinary accommodations.

The Exhibitionist Hotel

8.4

Good

(3559 Reviews)

+ 272 photos
Unleash your creativity at The Exhibitionist Hotel, a boutique art hotel located in South Kensington. Each room and suite is designed by a different artist, resulting in a gallery-like experience for guests. From bold and vibrant murals to thought-provoking installations, this hotel is a visual feast for the senses. Immerse yourself in the world of contemporary art as you enjoy a comfortable and stylish stay.
Address: 8-10 Queensberry Place
Rating: Good 8.4 (3559 Reviews)
Rooms: 34
Price: From 150$

The Ritz London Hotel

9.5

Good

(651 Reviews)

+ 270 photos
Indulge in timeless glamour and elegance at The Ritz London, an iconic hotel that has been synonymous with luxury since its opening in 1906. Located in the prestigious Piccadilly area, this historic hotel boasts lavish rooms and opulent decor inspired by the Belle Époque era. From its renowned afternoon tea service to its grand ballroom, The Ritz offers a flawless blend of old-world charm and modern comforts. Immerse yourself in a world of luxury and heritage at this legendary establishment.
Address: 150 Piccadilly
Rating: Good 9.5 (651 Reviews)
Rooms: 136
Price: From 1039$

Historic Charm - Novelty Hotels London with a Rich Heritage

In this section, we showcase novelty hotels in London that are steeped in history and offer a unique glimpse into the city's rich heritage. These accommodations blend modern comfort with a touch of nostalgia, providing a truly unforgettable stay for history enthusiasts.

The Hoxton, Shoreditch

8.3

Good

(2125 Reviews)

+ 99 photos
Immerse yourself in the creative atmosphere of East London with a stay at The Hoxton, Shoreditch. This trendy hotel features contemporary design with industrial touches, showcasing the neighborhood's artistic and innovative spirit. Each room is individually designed, exuding a unique style that reflects the diverse and creative energy of Shoreditch. From exposed brick walls to eclectic furnishings, The Hoxton provides an unconventional and memorable experience.
Address: 81 Great Eastern Street
Rating: Good 8.3 (2125 Reviews)
Rooms: 201
Price: From 247$

The Hoxton, Holborn Hotel

8.4

Good

(2020 Reviews)

+ 77 photos
Experience the cutting-edge design and artistic flair of The Hoxton, Holborn. This trendy hotel seamlessly blends industrial and artistic elements to create a unique and visually stunning environment. From the vibrant lobby and communal spaces adorned with local artwork to the stylishly designed rooms, every detail has been carefully curated to inspire and captivate guests. Enjoy a stay that celebrates the intersection of art, design, and hospitality.
Address: 199 - 206 High Holborn
Rating: Good 8.4 (2020 Reviews)
Rooms: 220
Price: From 405$

Artistic Expression - Novelty Hotels London Inspired by Art and Design

In this section, we celebrate the creative spirit of London by featuring novelty hotels that are dedicated to art and design. These accommodations showcase unique aesthetics and offer a truly immersive artistic experience, making them the perfect choice for art enthusiasts and design lovers.

Natural Retreats - Novelty Hotels London in Serene Surroundings

Escape the hustle and bustle of the city with a stay in one of London's novelty hotels set amidst serene natural surroundings. These accommodations provide a tranquil oasis, allowing guests to relax and rejuvenate while still being within reach of the city's attractions.